If you follow other fitness bloggers, you’ve likely already heard about the new[ish] Under Amour What’s Beautiful campaign. Designed to redefine the female athlete, the brand has created a website filled with physical and mental challenges for women to conquer. Upon signing up, you will set a goal (or goals) for yourself towards, and then you proceed to work towards absolutely crushing it. The women taking part in this endeavor and seriously strong and driven. They exude confidence and help empower each other. It is an amazing community to be part of and no goal is too small to set. Since I joined the challenge I have been trying to new things and pushing myself harder than ever before. Under Amour has created a healthy and friendly competition for ladies who want to take their fitness to the next level. The What’s Beautiful campaign is a continuous challenge, it is about sharing the journey and push beyond our comfort zones.
Here are a few of the challenges I have completed:
To join the challenge head over the the Under Amour What’s Beautiful website, register, define your goal(s) – which you can update at any time, and start completing challenges! Once you complete your registration you can begin to follow athletes (friends – my profile can be found here) and join teams of ladies who are working towards a similar goal. If you stand out as one of the top performers, you might just find yourself on a plane to Costa Rica courtesy of Under Amour to attend a 4-day yoga and surf retreat – but for me, this is about pushing myself to be the best I can be!
What are you waiting for, now is your time to shine. In the words of Olivia Newton-John, “let’s get physical”!